Post by wawec26813 on Dec 5, 2023 3:29:31 GMT
Digital Marketing SEO | Website 6 July 2023 Francesco Ragusa The architecture of the website is nothing more than the structure of the blog contents organized according to a very specific logic. We are talking about a hierarchical organization and it is usually represented by a tree diagram. What does it mean? It means having the main topic of your website at the top which will then branch out into the categories and subcategories that develop on the various pages of your site.
But be careful. It is not only useful for your better organization but also serves to make it easier for the user to find the information they are looking for on your website and also helps search engine crawlers to Buy Bulk SMS Service better scan your website. In fact, having a well-made site architecture is one of the most important ranking factors for search engines and this means that it will allow you to position yourself better in the SERP. So let's now see in detail how to best build the architecture of your website to optimize SEO, thus increasing traffic and conversions.
In fact, what happens when we don't immediately find what we're looking for on a site? We leave without purchasing or without leaving our data to register for the newsletter, for example. Precisely to facilitate this reading I therefore advise you not to create too many levels of architecture so as not to tire the user who would have to dig too deeply to find what he is looking for, but also for the crawlers who will have a site that is easier to scan.
In short, not too deep nor superficial, I can advise you not to go beyond the 4 levels of hierarchy: home page categories subcategories items or products Likewise, it is not recommended to exaggerate with the horizontal extension of the site's architecture. In this case I advise you against going beyond 7 or 8 categories to avoid disorientating and tiring the user on the way to the conversion page.
But be careful. It is not only useful for your better organization but also serves to make it easier for the user to find the information they are looking for on your website and also helps search engine crawlers to Buy Bulk SMS Service better scan your website. In fact, having a well-made site architecture is one of the most important ranking factors for search engines and this means that it will allow you to position yourself better in the SERP. So let's now see in detail how to best build the architecture of your website to optimize SEO, thus increasing traffic and conversions.
In fact, what happens when we don't immediately find what we're looking for on a site? We leave without purchasing or without leaving our data to register for the newsletter, for example. Precisely to facilitate this reading I therefore advise you not to create too many levels of architecture so as not to tire the user who would have to dig too deeply to find what he is looking for, but also for the crawlers who will have a site that is easier to scan.
In short, not too deep nor superficial, I can advise you not to go beyond the 4 levels of hierarchy: home page categories subcategories items or products Likewise, it is not recommended to exaggerate with the horizontal extension of the site's architecture. In this case I advise you against going beyond 7 or 8 categories to avoid disorientating and tiring the user on the way to the conversion page.