Post by account_disabled on Nov 23, 2023 11:12:26 GMT
But we know that travel for many marketers is still not possible – either due to Covid fears, budgetary issues, or scheduling conflicts – so we are committed to providing a virtual experience for them.
This year, instead of running concurrent in-person and virtual events, we’ll run the C Level Executive Email Lists virtual experience the week after the in-person event. It will include recordings of all the main conference sessions as well as live elements. Our goal is to create great content experiences for in-person and virtual attendees.
We are in the middle of a discussion about the end of the third-party data. Also, we saw a relevant growth of Digital Marketing during the pandemic. How do you see the growth of Content Marketing during this period of time?
When we analyzed our annual Benchmarks, Budgets and Trends survey data last year, it was crystal clear that companies woke up to the power of Content Marketing during the pandemic.
That led to increased budgets for 2021 and 2022, with expected investments in video, events (digital, in-person, hybrid), owned-media assets, and paid media.
While building, engaging, and retaining your own audience is the best strategy, it’s important to remember that content is at the core of great experiences – whether it is pure Content Marketing, content for Marketing, content for sales enablement, content for customer service, content for internal communications, etc.
Content Marketing World 2019. Credit: CMI
At SXSW we saw the predominance of Web 3.0, metaverse and NFTs. In events like the Coachella Festival, we also saw virtual objects and other technologies. Meta company is investing a lot in the metaverse. But some experts, like the former Google CEO, Eric Schmidt, are skeptical about the popularity of these technologies in the near future. Thinking about Content (and Digital) Marketing, do you think these topics are hype or real opportunities for brands?
For many marketers it feels like the next shiny new object that is over-hyped. For others, it is something worth seriously considering.
This year, instead of running concurrent in-person and virtual events, we’ll run the C Level Executive Email Lists virtual experience the week after the in-person event. It will include recordings of all the main conference sessions as well as live elements. Our goal is to create great content experiences for in-person and virtual attendees.
We are in the middle of a discussion about the end of the third-party data. Also, we saw a relevant growth of Digital Marketing during the pandemic. How do you see the growth of Content Marketing during this period of time?
When we analyzed our annual Benchmarks, Budgets and Trends survey data last year, it was crystal clear that companies woke up to the power of Content Marketing during the pandemic.
That led to increased budgets for 2021 and 2022, with expected investments in video, events (digital, in-person, hybrid), owned-media assets, and paid media.
While building, engaging, and retaining your own audience is the best strategy, it’s important to remember that content is at the core of great experiences – whether it is pure Content Marketing, content for Marketing, content for sales enablement, content for customer service, content for internal communications, etc.
Content Marketing World 2019. Credit: CMI
At SXSW we saw the predominance of Web 3.0, metaverse and NFTs. In events like the Coachella Festival, we also saw virtual objects and other technologies. Meta company is investing a lot in the metaverse. But some experts, like the former Google CEO, Eric Schmidt, are skeptical about the popularity of these technologies in the near future. Thinking about Content (and Digital) Marketing, do you think these topics are hype or real opportunities for brands?
For many marketers it feels like the next shiny new object that is over-hyped. For others, it is something worth seriously considering.