Post by warner123 on Feb 27, 2024 11:19:44 GMT
Before explaining what social commerce is, let's make a premise… Every salesperson's dream is to increase sales . After trying all the possible marketing activities on e-commerce you may still not have achieved the result you set yourself. How come? Because to increase sales you have to offer your products or services in the place where consumers spend most of their time. Social media . Today, social media is extremely popular. According to the study by We Are Social and Hootsuite , Italians spend an average of 6 hours a day on the web , of which more than a third of this time is on social media. Initially launched as sharing platforms, today they are real marketing and sales tools that have seen the growth of specific departments within companies for their correct management. Social commerce has evolved on this fertile ground .
The term was initially launched by Yahoo! in 2005 and today it has become Uruguay Mobile Number List one of the main channels to encourage online shopping. According to eMarketer, social commerce will be the future of sales because social networks will increasingly allow consumers to discover and get closer to brands. What is Social commerce? social commerce purchases The definition of social commerce refers to the activity that uses social media apps and platforms such as Facebook, Instagram or Pinterest to promote and sell products or services. These three large social networks are the most suitable for social commerce, because they have features that allow users to purchase directly from the website or app .
Indeed, the platforms continue to improve and implement new features to allow companies to invest more. On the other hand, according to what was established by Casaleggio Associati , 87% of online shoppers declared that social media influenced their choices. Social commerce was born precisely in this way, involving e-shoppers thanks to advice and support from online experts. It can be said that the social commerce campaign works effectively when users interact with the posts by liking, commenting, sharing and purchasing from you. Types of social commerce Social commerce is a fairly broad term, as you may have noticed. In fact, it contains different typologies based on the technologies that traders decide to use. In particular, social commerce is divided into On Site and Off Site. On-site social commerce When we talk about On Site social commerce we are referring to that segment of sellers who include social media sharing features within their website or e-commerce site . These features are no longer limited to mere sharing.
The term was initially launched by Yahoo! in 2005 and today it has become Uruguay Mobile Number List one of the main channels to encourage online shopping. According to eMarketer, social commerce will be the future of sales because social networks will increasingly allow consumers to discover and get closer to brands. What is Social commerce? social commerce purchases The definition of social commerce refers to the activity that uses social media apps and platforms such as Facebook, Instagram or Pinterest to promote and sell products or services. These three large social networks are the most suitable for social commerce, because they have features that allow users to purchase directly from the website or app .
Indeed, the platforms continue to improve and implement new features to allow companies to invest more. On the other hand, according to what was established by Casaleggio Associati , 87% of online shoppers declared that social media influenced their choices. Social commerce was born precisely in this way, involving e-shoppers thanks to advice and support from online experts. It can be said that the social commerce campaign works effectively when users interact with the posts by liking, commenting, sharing and purchasing from you. Types of social commerce Social commerce is a fairly broad term, as you may have noticed. In fact, it contains different typologies based on the technologies that traders decide to use. In particular, social commerce is divided into On Site and Off Site. On-site social commerce When we talk about On Site social commerce we are referring to that segment of sellers who include social media sharing features within their website or e-commerce site . These features are no longer limited to mere sharing.