Post by account_disabled on Feb 19, 2024 7:23:40 GMT
The final process is installation and purchasing. Products and services are introduced and purchased after approval from decision makers.At first glance, it appears that the company has achieved its goal, but this is not the end. Building good relationships with customers even after that will lead to continuation of contracts and stable profits. Also known as customer success, let's continue to support our customers so that they fully feel the value of our services and are satisfied .Especially for system/tool services like SaaS, the initial implementation is very important.
This is because ``the person who provided the phone number list service'' and ``the person who decided to use the service'' bear responsibility as the flag bearers. If implementation and usage fail, the person who decided to implement the company's service will become isolated within the company, and usage may not be promoted, leading to early termination of the contract. Therefore, it is necessary to provide thorough implementation support and support, as well as after-sales follow-up.[Example of BtoB marketing measures that should be implemented in this process]Conduct after-sales follow-up and regular interviews to build good relationships with customers even after purchase.We will also support the promotion of use and the creation of a system so that the person responsible for introducing the system does not become isolated.
Collaborate with sales to cover the entire BtoB purchasing processIn BtoB marketing, it is important to accurately understand the purchasing process of introduced customers and implement appropriate marketing measures at each stage in a timely manner.However, in the latter half of the process, when the process reaches the "approval from the decision maker" stage, it becomes increasingly difficult to solve problems with marketing measures alone. For example, one-to-one support tailored to each company's problems is required, such as free consultations and interviews to clearly understand customers' specific problems and concerns and provide solutions.
This is because ``the person who provided the phone number list service'' and ``the person who decided to use the service'' bear responsibility as the flag bearers. If implementation and usage fail, the person who decided to implement the company's service will become isolated within the company, and usage may not be promoted, leading to early termination of the contract. Therefore, it is necessary to provide thorough implementation support and support, as well as after-sales follow-up.[Example of BtoB marketing measures that should be implemented in this process]Conduct after-sales follow-up and regular interviews to build good relationships with customers even after purchase.We will also support the promotion of use and the creation of a system so that the person responsible for introducing the system does not become isolated.
Collaborate with sales to cover the entire BtoB purchasing processIn BtoB marketing, it is important to accurately understand the purchasing process of introduced customers and implement appropriate marketing measures at each stage in a timely manner.However, in the latter half of the process, when the process reaches the "approval from the decision maker" stage, it becomes increasingly difficult to solve problems with marketing measures alone. For example, one-to-one support tailored to each company's problems is required, such as free consultations and interviews to clearly understand customers' specific problems and concerns and provide solutions.