Post by account_disabled on Jan 28, 2024 3:24:55 GMT
Once you understand what your users want, you can then implement that knowledge across your: Campaigns (paid and organic). Website content. Social media properties. SEO is a channel that drives the traffic you need to achieve key business goals (e.g., conversions, visits, sales). It also builds trust – a website that ranks well is generally regarded as authoritative or trustworthy, which are key elements Google wants to reward with better rankings. Types of SEO There are three types of SEO: Technical SEO: Optimizing the technical aspects of a website.
On-site SEO: Optimizing the content on a website for users DB to Data search engines. Off-site SEO: Creating brand assets (e.g., people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation. You maintain 100% control over content and technical optimizations. That’s not always true with off-site (you can’t control links from other sites or if platforms you rely on end up shutting down or making a major change), but those activities are still a key part of this SEO trinity of success. Imagine SEO as a sports team.
You need both a strong offense and defense to win – and you need fans (a.k.a., an audience). Think of technical optimization as your defense, content optimization as your offense, and off-site optimization as ways to attract, engage and retain a loyal fanbase. Technical optimization Optimizing the technical elements of a website is It all starts with architecture – creating a website that can be crawled and indexed by search engines. As Gary Illyes, Google’s trends analyst, once put it in a Reddit AMA: “MAKE THAT DAMN SITE CRAWLABLE.” You want to make it easy for search engines to discover and access all of the content on your pages (i.e., text, images, videos).
On-site SEO: Optimizing the content on a website for users DB to Data search engines. Off-site SEO: Creating brand assets (e.g., people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation. You maintain 100% control over content and technical optimizations. That’s not always true with off-site (you can’t control links from other sites or if platforms you rely on end up shutting down or making a major change), but those activities are still a key part of this SEO trinity of success. Imagine SEO as a sports team.
You need both a strong offense and defense to win – and you need fans (a.k.a., an audience). Think of technical optimization as your defense, content optimization as your offense, and off-site optimization as ways to attract, engage and retain a loyal fanbase. Technical optimization Optimizing the technical elements of a website is It all starts with architecture – creating a website that can be crawled and indexed by search engines. As Gary Illyes, Google’s trends analyst, once put it in a Reddit AMA: “MAKE THAT DAMN SITE CRAWLABLE.” You want to make it easy for search engines to discover and access all of the content on your pages (i.e., text, images, videos).